Many might think it's well below freezing in Canada year round but it's actually not. Last summer Canada experienced a heat wave with temperatures hitting high-30s. Individuals in other countries may not have skipped a beat in that type of heat, but Canadians were melting. McDonald's took advantage of this opportunity to promote 'Dollar Drink Day' and hand out 250 free ice-cold drinks on the streets with the help of a remote control car. Watch how they made 1000s of Canadians smile with one little red and yellow car.
McDonald's took it a step further to promote their 'Dollar Drink Day' by building an ice sculpture and freezing $1 Canadian coins (Loonies) in the shape of golden arches in the ice. They placed the ice sculpture in a busy park and watched thirsty Canadians chip away at the melting ice to get their free dollar for a drink!
While they make their samplers work a little, it sure created a buzz around town!
Two great examples of changing the way product sampling is executed. We'd love to see some creative ideas like this around Ireland.
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