Our new i-site posters can be seen around The Picture Work's vast i-site in-pub network. We've seen our number of members rise quickly as we spread the word about the try before you buy project. Have you spotted any of our posters around town?
Let us know what you think of our posters! Don't forget to join the try before you buy project and spread the word to all your friends. The more people join, the better products we can get!
Visit try.ie and follow the registration instructions.
Don't know what the project is about? Become a member and we will be offering free product samples to consumers living in Ireland. Choose which ones you want and we will deliver them right to your door! Come back and tell us what you thought (promise it will only be a few short questions) and we'll give you more samples to try!
Heineken's got a knack for making us all ask ourselves 'Would I do that?'. They have put out some truly challenging questions to some unsuspecting people for everyone else's amusement. And it NEVER disappoints.
While most of us enjoy singing in the privacy of our shower, car, or bedroom, very few of us take our 'talents' to the streets. Private karaoke rooms have made it easier to have fun with our friends without embarrassing ourselves in front of bigger crowds and catering to our need to protect our reputations, keep to ridicule to a minimum, and get in a good laugh.
Heineken decided that private Karaoke rooms were overrated and turned the rooms into live television studios. They then challenged unsuspecting singers to belt out some Christmas carols not only to their friends and family, but to....
NYC Time Square.
All the Taxis in NYC.
AND
The Verizon Centre Jumbo-tron
That's potentially 30,000 people!
Sit back, have a laugh, and ask yourself what you would do if this happened to you! I'm sure you're thinking those free Heineken samples might influence your decision...
This marketing stunt has gotten Heineken over 4 million views and people are still talking about it well into 2014. Use the hashtag #CarolKaraoke and get in on the conversation!
They have proved that creating viral content is really one of their strong points. Here's a few of their past masterpieces that have stood out in our minds here at Try.ie;
Heineken's The Candidate 2013
Departure Roulette
Be careful what you wish for (or tweet about!) because Heineken might just knock on your door. Here they set out to prove that sometimes wanting to do something isn't the same as actually doing it! Great way to push your boundaries and see what we are all capable of.
Departure Roulette En Route (Follow up)
Comment below and let us know what you think! We'd love to hear from you.Join us on Facebook here, and stay up to date on our free sample giveaways, new blog posts and what we're up to at The Picture Works!
We've been working hard designing our new line of city cards for try.ie! Take a quick look at the finished product below!
What is try.ie you ask? Well, were an online sampling project launched to give shoppers access to free product samples. You request what you wan to try, and we'll get it to your door within the week. We've been knocking on your favorite brands' doors and asking for free samples of their products so that you can try a variety of products without wasting your money! Invite all your friends to join the try before you buy project. The more members, the better the samples! You can find the city card series in The Picture Works' City Card Racks in bars, restaurants and cafes around Dublin next week. Collect them all, spread the word, and don't forget to register yourself for the try before you buy project!
With the new year coming up we've decided to launch a new line of city cards! We're hoping our vivid red cards will catch your eye in our City Card Racks located in pubs, restaurants and cafes all over the country. Collect them all, give them to your friends, use them at bookmarks or stick them on your wall-- they're free and for you to do as you please with!
We're working hard to get you a variety of free product samples to deliver straight to your homes all over Ireland. Register your interest with us and join the conversation between brand and consumer!
Free products, free samples, freebies, or giveaways. Whatever you like to call it they are loved by all. Spread the word and share the love for Try.ie!
McDonald's proves once again that they know how to make us smile with two fascinating and original ways of handing out drink samples in Canada. Many might think it's well below freezing in Canada year round but it's actually not. Last summer Canada experienced a heat wave with temperatures hitting high-30s. Individuals in other countries may not have skipped a beat in that type of heat, but Canadians were melting. McDonald's took advantage of this opportunity to promote 'Dollar Drink Day' and hand out 250 free ice-cold drinks on the streets with the help of a remote control car. Watch how they made 1000s of Canadians smile with one little red and yellow car.
McDonald's took it a step further to promote their 'Dollar Drink Day' by building an ice sculpture and freezing $1 Canadian coins (Loonies) in the shape of golden arches in the ice. They placed the ice sculpture in a busy park and watched thirsty Canadians chip away at the melting ice to get their free dollar for a drink!
While they make their samplers work a little, it sure created a buzz around town! Two great examples of changing the way product sampling is executed. We'd love to see some creative ideas like this around Ireland. If you like trying products for free don't forget to register your interest with try.ie. We'll be putting up free product sampling for you to choose from soon enough! You're opinions are worth a lot, so we'd love you to join the conversation today!
At Try.ie we believe that a great way for brands to prove they are the best, is to let you try their products! When Hummus Achla had trouble convincing people they were just as good as the authentic hummus restaurants make, they did just that; let potential clients try it! Hummus Achla does a great job at creating the ultimate 'try it first' brand experience we've seen to date! In Israel, hummus is loved by all. No one can agree on which is the best but what they can agree on is that packaged hummus is not as good as the restaurant made hummus.Hummus Achla, the no.2 packaged brand, decided to change that perception. What did they do to change everyone's perceptions? Opened a 'pay by taste' authentic hummus restaurant in the heart of Tel Aviv and serve only Hummus Achla without customers knowing it. The 'pay by taste' concept got everyone talking in Tel Aviv talking-- even the food critics! For two weeks the place was flooded with customers who decided to pay an average of 21% over what the product was actually worth. After the two weeks were over, they launched a public campaign through television, internet, newspapers and social media telling everyone about the stunt. Reactions were priceless and sales of the product skyrocketed by 71%. Watch the stunt here;
If you'd like to try free product samples visit our website at www.try.ie and register yourself for our 'try before you buy' project! Products samples will be launched soon!
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