Heineken's got a knack for making us all ask ourselves 'Would I do that?'. They have put out some truly challenging questions to some unsuspecting people for everyone else's amusement. And it NEVER disappoints.
While most of us enjoy singing in the privacy of our shower, car, or bedroom, very few of us take our 'talents' to the streets. Private karaoke rooms have made it easier to have fun with our friends without embarrassing ourselves in front of bigger crowds and catering to our need to protect our reputations, keep to ridicule to a minimum, and get in a good laugh.
Heineken decided that private Karaoke rooms were overrated and turned the rooms into live television studios. They then challenged unsuspecting singers to belt out some Christmas carols not only to their friends and family, but to....
NYC Time Square.
All the Taxis in NYC.
AND
The Verizon Centre Jumbo-tron
That's potentially 30,000 people!
Sit back, have a laugh, and ask yourself what you would do if this happened to you! I'm sure you're thinking those free Heineken samples might influence your decision...
This marketing stunt has gotten Heineken over 4 million views and people are still talking about it well into 2014. Use the hashtag #CarolKaraoke and get in on the conversation!
They have proved that creating viral content is really one of their strong points. Here's a few of their past masterpieces that have stood out in our minds here at Try.ie;
Heineken's The Candidate 2013
Departure Roulette
Be careful what you wish for (or tweet about!) because Heineken might just knock on your door. Here they set out to prove that sometimes wanting to do something isn't the same as actually doing it! Great way to push your boundaries and see what we are all capable of.
Departure Roulette En Route (Follow up)
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