Check out Some of Our Recent Sampling Events!

Go to www.obrienswine.ie for more information!

In-store sampling events are one of the best ways for consumers to discover your product, educate themselves, and try the product in the way it was intended to be served or used. This ultimately ensures that the brand's best possible foot is put forward and that the product is displayed in the best possible light. Sampling imprints a controlled and thought-out impression on the consumer. 

Advertising speaks to consumers, but sampling gives consumers an experience to talk about to others! 

Watch the video below to get a better idea of the brand experiences created for the Zaconey sampling events done in clubs and pubs across Ireland. The sampling event set out to exude the essence, positivity and flavor of the 1950s in America!

Did you catch our Zaconey sampling at O'Brien's Wine shops in Dublin this past week? Leave a comment and let us know what you thought!

If not, find the girls in O'Brien Wine shops in Dublin this month introducing consumers to Zaconey - a new crafted spirit with a twist of American bourbon! Enjoy Zaconey and Cola over ice with a twist of lemon, and remember to enjoy it responsibly!